Outreach & IP Derivitives

Our IPs

The 2023"Happy Chinese New Year" Chinese Spring Festival Culture Global Joint Exhibition designed IPs with the theme of this year's zodiac "rabbit". We designed the images of "Red Rabbit", "White Rabbit" and "Three Rabbits Share Ears" as the protagonists of this year's event. Each image has a lucky meaning.

Red rabbit

is a symbol of grand luck. Legend has it that the mascot would appear when a ruler conducted benevolent governance, rendering itself the emblem of "benevolence".

White rabbit

is likewise a token of luck. Chinese ancestors believed that its appearance reflected the respect of a ruler for the elderly, embodying the essence of "filial piety".

Three rabbits share ears,

which is an auspicious meaning in Chinese culture. It is embedded with Chinese people's wishes for world peace and harmonious family relationship.

IP-Derived Products

Based on this year's IPs, we have designed several vivid memorial products, including beaming crystal ornaments, rabbit-shaped ornaments, silk scarfs, and masks.